Dr. Marc Perelló Sobrepere
Marc Perelló-Sobrepere holds a PhD in Communication Sciences from the Ramon Llull University. He holds accreditations from AQU (Catalonia) and ANECA (Spain), and is a Fellow of the Higher Education Academy (United Kingdom). He is a professor and head of department at EU Business School, where he also teaches courses in communication, media, and business and management.
His career has combined teaching, research and academic management in different institutions. At EU Business School, he has served as Assistant to the Dean in addition to his current role as Research Coordinator. He has also been Academic Director at ESIC University, Subject Coordinator at EAE Business School and International Relations Coordinator of the Department of Journalism at Universitat Abat Oliba CEU.
His research focuses on communication, media and digital transformation. He has published in peer-reviewed journals, presented at international conferences and completed doctoral research stays at the University of Manchester, City University London and the University of Copenhagen.
He has had the opportunity to share his research at universities such as the Free University of Brussels (VUB), the University of Amsterdam and the University of Westminster. He was also invited by the Government of South Korea to take part in a debate on the Metaverse.
This website is built entirely in HTML for simplicity, with a retro touch. Visitors are welcome to browse, consult his publications or get in touch with any questions.
“Dr. Perelló-Sobrepere embodies the intersection of scholarship, leadership, and industry expertise, redefining how business education prepares future leaders to think critically, act creatively, and shape meaningful change in a dynamic global landscape.” — Dr. Joan Francesc Fondevila, President of the Societat Catalana de Comunicació (SCC-IEC)
Peer-Reviewed Publications
2025
- Bustos Díaz, J., Martin-Vicario, L., & Perelló-Sobrepere, M. (2025). De Twitter a X: orígenes, desinformación y el éxodo de medios tradicionales. Estudio de caso de los medios The Guardian y La Vanguardia. Hipertext.net. DOI: 10.31009/hipertext.net.2025.i30.07
Link
2024
- Bustos Díaz, J., Perelló-Sobrepere, M., & Martín-Vicario, L. (2024). Barbie en Redes Sociales: El Éxito de una Campaña más allá del Cine y la Taquilla. Visual Review, 16(2), 267–276. DOI: 10.62161/revvisual.v16.5210
Link - Bustos Díaz, J., Martin-Vicario, L., Nicolás-Sans, R., & Perelló-Sobrepere, M. (2024). La era de la política digital: Análisis de las elecciones catalanas del 14F en Twitter. Estudos em Comunicação, 39(2), 93–107. DOI: 10.25768/1646-4974n39v2a06
Link - Perelló-Sobrepere, M. (2024). K-pop idols and marketing: a success story. Analysing the effective partnerships of BTS together with Korean and global brands. ON Research, 11, 42–51.
2021
- Fondevila-Gascón, J. F., Mir-Bernal, P., Barrientos-Báez, A., & Perelló-Sobrepere, M. (2021). Cinematic blueprint on Social Media: A comparative analysis. Fotocinema, 22, 427–445. DOI: 10.24310/Fotocinema.2021.vi22.11738
Link - Fondevila-Gascón, J. F., Mir-Bernal, P., Perelló-Sobrepere, M., & Polo-López, M. (2021). Interactivity in Social Media: A Comparison in the Movie Studios Sector. In Advances in Digital Marketing and eCommerce (pp. 37–45). Springer. DOI: 10.1007/978-3-030-76520-0_5
Link
2020
- Fondevila-Gascón, J. F., Vila, F., Rom-Rodríguez, J., & Perelló-Sobrepere, M. (2020). Interactividad en la prensa online. Una comparativa en diarios regionales y de referencia en Cataluña. Estudios sobre el Mensaje Periodístico, 26(4), 1421–1431. DOI: 10.5209/esmp.67033
Link - Perelló-Sobrepere, M. (2020). Cross-cultural marketing in the 21st century: why any future scope needs to look at information and communication technologies. ON Research, 4, 51–59.
2018
- Perelló-Sobrepere, M. (2018). From Tahrir Square to Ferguson: social networks as facilitators of social movements. Peter Lang. DOI: 10.3726/978-1-4539-1757-2
Link - Perelló-Sobrepere, M. (2018). The use of new media and ICT by social movements in contemporary processes of political activism. Universitat Ramon Llull. PDF
2017
- Perelló-Sobrepere, M. (2017). Affective publics: sentiment, technology, and politics. Information, Communication & Society, 20(10), 1788–1790. DOI: 10.1080/1369118x.2016.1259344
Link - Perelló-Sobrepere, M. (2017). Building a new state from outrage: The case of Catalonia. In *Handbook of Research on Citizen Engagement and Public Participation in the Era of New Media* (pp. 344–359). IGI Global. DOI: 10.4018/978-1-5225-1081-9.ch012
Link
2016
- Marqués-Pascual, J., Fondevila-Gascón, J. F., Uribe Salazar, C., & Perelló-Sobrepere, M. (2016). Los bloques electorales en España. Una propuesta de modelo alternativo para superar el conflicto. Revista Latina de Comunicación Social, 71, 654–667. DOI: 10.4185/RLCS-2016-1114
Link
2014
- Fondevila-Gascón, J. F., Bañares, A. B., Perelló-Sobrepere, M., & Barbero, V. G. (2014). Estudio de caso de prensa digital internacional: hipertextualidad, multimedia e interactividad en USA Today, Le Monde, The Telegraph y Clarín. In Estudios sobre la prensa digital iberoamericana. Revista Mediterránea de Comunicación, 58–69. DOI: 10.13140/2.1.3562.8481
Link - Fondevila-Gascón, J. F., & Perelló-Sobrepere, M. (2014). The rise of Twitter in the Latin American landscape: a study of the most followed accounts in Brazil, Mexico, Argentina, Colombia and Venezuela. Revista Latinoamericana de Ciencias de la Comunicación, 10(19).
Link - Perelló-Sobrepere, M. (2014). Homeland: War on Terror Revisited. In *Critical Reflections on Audience and Narrativity: New Connections, New Perspectives* (p. 141). Columbia University Press.
- Gascón, J. F. F., Pascual, J. M., & Perelló-Sobrepere, M. (2014). La Generalitat de Catalunya i la potenciació de la participació ciutadana. Una anàlisi de la presència online. Chasqui: Revista Latinoamericana de Comunicación, (126). DOI: 10.16921/chasqui.v0i126.251
Link - Perelló-Sobrepere, M. (2014). La comunicació pel canvi social, una altra manera de pensar la comunicació. In Comunicació pel canvi social: reflexions i experiències per una comunicació participativa, emancipadora i transparent (L. Costa i Fernández & M. Puntí Brun, eds.). DOI: 10.1400/240571
Link
2013
- Perelló-Sobrepere, M. (2013). The pursuit of the European Public Sphere: Is deliberative democracy a start?. IC Revista Científica de Información y Comunicación, (10).
Link
Conferences
- 2025 – 57.º Universitat Catalana d'Estiu. Prada de Conflent.
- 2023 – AEMARK, XXXIV International Congress of Marketing. Madrid.
- 2023 – IMAT, IX International Congress of Applied Technology. Madrid.
- 2023 – Societat Catalana de la Comunicació, Institut d’Estudis Catalans. Barcelona.
- 2022 – Societat Catalana de la Comunicació, Institut d’Estudis Catalans. Barcelona.
- 2022 – Future Dialog for Global Innovation. Seoul.
- 2021 – Digital Marketing and eCommerce Conference. Barcelona.
- 2015 – Congreso Internacional de Comunicación Animación y Diseño. Guadalajara.
- 2014 – Social Media and the Transformation of Public Space. Amsterdam.
- 2013 – Protest and the Media. London.
- 2011 – McLuhan’s philosophy of media: Centennial conference. Brussels.
Teaching
Current
Previous
- EAE Business School
- Autonomous University of Barcelona
- Ramon Llull University
- International University of Catalonia
Education
- PhD in Communication – Universitat Ramon Llull (URL)
- Master’s in Humanities and Social Studies – Universitat Abat Oliba CEU
- Advanced Diploma in Geostrategic Analysis and Euro-Atlantic Security – Universidad de Nebrija, Instituto Beatriz Galindo (In progress)
- Specialization Course in Quantitative Methods – University of Manchester
- BA in Journalism – Universitat Abat Oliba CEU
- BA in Advertising – Universitat Abat Oliba CEU
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Contact
Email: m.perello@euruni.edu
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ORCID: 0000-0002-7905-0603