Dr. Marc Perelló-Sobrepere
Biography
Marc Perelló-Sobrepere holds a PhD from Ramon Llull University - Blanquerna. He works as Associate Professor and Researcher of Marketing and Communications at EU Business School.
With an extensive experience as a scholar, he has combined teaching, research and academic management in different institutions. At EUBS, he holds the Research Coordinator position, leading transversal and innovative research projects.
He has also been Academic Director at ESIC University, Module Coordinator at EAE Business School and International Relations Coordinator of the Department of Journalism at Universitat Abat Oliba CEU.
Before becoming a scholar, Marc built a solid career over many years of professional experience in marketing, communications, and advertising, working for agencies such as Havas Media, Cybcerclick, and Creativilab by Atrevia.
He has led projects for global brands including Carolina Herrera, Banc Sabadell, Glenmorangie, GLS, Swiss Tourism, BMW, Mini, Vichy Catalán, Munich y DKV, among others. This allowed him to brige his own expertise with academia and inspire new generations of professionals and researchers.
Research Interests & Merits
His research focuses on communication, media narratives, and digital transformation. He has published in peer-reviewed journals, presented at international conferences and completed doctoral research stays at the University of Manchester, City University London and the University of Copenhagen.
He has had the opportunity to share his research at universities such as the Free University of Brussels (VUB), the University of Amsterdam and the University of Westminster. He was also invited by the Government of South Korea as a keynote speaker of their Global Innovation International Conference.
He holds accreditations from AQU (Catalonia) and ANECA (Spain), and is a Fellow of the Higher Education Academy (United Kingdom).
Latest article published: https://doi.org/10.5209/hics.102048.
“Dr. Perelló-Sobrepere embodies the intersection of scholarship, leadership, and industry expertise, redefining how business education prepares future leaders to think critically, act creatively, and shape meaningful change in a dynamic global landscape.” — Dr. Joan Francesc Fondevila, President SCC-IEC (Societat Catalana de Comunicació)
Peer-Reviewed Publications
2025
- Bustos Díaz J., Perelló-Sobrepere M. . y Martin-Vicario L. (2025). Una campaña sin discurso: Análisis de contenido de las publicaciones de los principales candidatos a las elecciones generales 2023 en redes sociales. Historia y Comunicación Social, 30(2), 475-487. DOI: 10.5209/hics.102048
Link - Bustos Díaz, J., Martin-Vicario, L., & Perelló-Sobrepere, M. (2025). De Twitter a X: orígenes, desinformación y el éxodo de medios tradicionales. Estudio de caso de los medios The Guardian y La Vanguardia. Hipertext.net. DOI: 10.31009/hipertext.net.2025.i30.07
Link
2024
- Bustos Díaz, J., Perelló-Sobrepere, M., & Martín-Vicario, L. (2024). Barbie en Redes Sociales: El Éxito de una Campaña más allá del Cine y la Taquilla. Visual Review, 16(2), 267–276. DOI: 10.62161/revvisual.v16.5210
Link - Bustos Díaz, J., Martin-Vicario, L., Nicolás-Sans, R., & Perelló-Sobrepere, M. (2024). La era de la política digital: Análisis de las elecciones catalanas del 14F en Twitter. Estudos em Comunicação, 39(2), 93–107. DOI: 10.25768/1646-4974n39v2a06
Link - Perelló-Sobrepere, M. (2024). K-pop idols and marketing: a success story. Analysing the effective partnerships of BTS together with Korean and global brands. ON Research, 11, 42–51.
2021
- Fondevila-Gascón, J. F., Mir-Bernal, P., Barrientos-Báez, A., & Perelló-Sobrepere, M. (2021). Cinematic blueprint on Social Media: A comparative analysis. Fotocinema, 22, 427–445. DOI: 10.24310/Fotocinema.2021.vi22.11738
Link - Fondevila-Gascón, J. F., Mir-Bernal, P., Perelló-Sobrepere, M., & Polo-López, M. (2021). Interactivity in Social Media: A Comparison in the Movie Studios Sector. In Advances in Digital Marketing and eCommerce (pp. 37–45). Springer. DOI: 10.1007/978-3-030-76520-0_5
Link
2020
- Fondevila-Gascón, J. F., Vila, F., Rom-Rodríguez, J., & Perelló-Sobrepere, M. (2020). Interactividad en la prensa online. Una comparativa en diarios regionales y de referencia en Cataluña. Estudios sobre el Mensaje Periodístico, 26(4), 1421–1431. DOI: 10.5209/esmp.67033
Link - Perelló-Sobrepere, M. (2020). Cross-cultural marketing in the 21st century: why any future scope needs to look at information and communication technologies. ON Research, 4, 51–59.
2018
- Perelló-Sobrepere, M. (2018). From Tahrir Square to Ferguson: social networks as facilitators of social movements. Peter Lang. DOI: 10.3726/978-1-4539-1757-2
Link - Perelló-Sobrepere, M. (2018). The use of new media and ICT by social movements in contemporary processes of political activism. Universitat Ramon Llull. PDF
2017
- Perelló-Sobrepere, M. (2017). Affective publics: sentiment, technology, and politics. Information, Communication & Society, 20(10), 1788–1790. DOI: 10.1080/1369118x.2016.1259344
Link - Perelló-Sobrepere, M. (2017). Building a new state from outrage: The case of Catalonia. In *Handbook of Research on Citizen Engagement and Public Participation in the Era of New Media* (pp. 344–359). IGI Global. DOI: 10.4018/978-1-5225-1081-9.ch012
Link
2016
- Marqués-Pascual, J., Fondevila-Gascón, J. F., Uribe Salazar, C., & Perelló-Sobrepere, M. (2016). Los bloques electorales en España. Una propuesta de modelo alternativo para superar el conflicto. Revista Latina de Comunicación Social, 71, 654–667. DOI: 10.4185/RLCS-2016-1114
Link
2014
- Fondevila-Gascón, J. F., Bañares, A. B., Perelló-Sobrepere, M., & Barbero, V. G. (2014). Estudio de caso de prensa digital internacional: hipertextualidad, multimedia e interactividad en USA Today, Le Monde, The Telegraph y Clarín. In Estudios sobre la prensa digital iberoamericana. Revista Mediterránea de Comunicación, 58–69. DOI: 10.13140/2.1.3562.8481
Link - Fondevila-Gascón, J. F., & Perelló-Sobrepere, M. (2014). The rise of Twitter in the Latin American landscape: a study of the most followed accounts in Brazil, Mexico, Argentina, Colombia and Venezuela. Revista Latinoamericana de Ciencias de la Comunicación, 10(19).
Link - Perelló-Sobrepere, M. (2014). Homeland: War on Terror Revisited. In *Critical Reflections on Audience and Narrativity: New Connections, New Perspectives* (p. 141). Columbia University Press.
- Gascón, J. F. F., Pascual, J. M., & Perelló-Sobrepere, M. (2014). La Generalitat de Catalunya i la potenciació de la participació ciutadana. Una anàlisi de la presència online. Chasqui: Revista Latinoamericana de Comunicación, (126). DOI: 10.16921/chasqui.v0i126.251
Link - Perelló-Sobrepere, M. (2014). La comunicació pel canvi social, una altra manera de pensar la comunicació. In Comunicació pel canvi social: reflexions i experiències per una comunicació participativa, emancipadora i transparent (L. Costa i Fernández & M. Puntí Brun, eds.). DOI: 10.1400/240571
Link
2013
- Perelló-Sobrepere, M. (2013). The pursuit of the European Public Sphere: Is deliberative democracy a start?. IC Revista Científica de Información y Comunicación, (10).
Link
Conferences
- 2025 – 57.º Universitat Catalana d'Estiu. Prada de Conflent.
- 2023 – AEMARK, XXXIV International Congress of Marketing. Madrid.
- 2023 – IMAT, IX International Congress of Applied Technology. Madrid.
- 2023 – Societat Catalana de la Comunicació, Institut d’Estudis Catalans. Barcelona.
- 2022 – Societat Catalana de la Comunicació, Institut d’Estudis Catalans. Barcelona.
- 2022 – Future Dialog for Global Innovation. Seoul.
- 2021 – Digital Marketing and eCommerce Conference. Barcelona.
- 2015 – Congreso Internacional de Comunicación Animación y Diseño. Guadalajara.
- 2014 – Social Media and the Transformation of Public Space. Amsterdam.
- 2013 – Protest and the Media. London.
- 2011 – McLuhan’s philosophy of media: Centennial conference. Brussels.
Teaching
Full-time Professor at:
Invited:
Previous:
- Abat Oliba CEU University
- EAE Business School
- Autonomous University of Barcelona
- Ramon Llull University
- International University of Catalonia
Education
- PhD in Communication – Universitat Ramon Llull (URL)
- Master’s in Humanities and Social Studies – Universitat Abat Oliba CEU
- Advanced Diploma in Geostrategic Analysis and Euro-Atlantic Security – Universidad de Nebrija, Instituto Beatriz Galindo (In progress)
- Specialization Course in Quantitative Methods – University of Manchester
- BA in Journalism – Universitat Abat Oliba CEU
- BA in Advertising – Universitat Abat Oliba CEU
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Contact
Email: m.perello@euruni.edu
-------------------------------------------------- (C) 2025—2026 Marc Perelló-Sobrepere. All rights reserved. --------------------------------------------------
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ORCID: 0000-0002-7905-0603